Mainstream media has traditionally distorted and misrepresented images of Native Americans. A study examined Native American-themed YouTube videos, and results concluded although some users respond favorably to traditional portrayals of Native Americans, the majority of people respond more positively to Native depictions in contemporary, realistic contexts. These findings point to the ability of media outlets to change social perceptions of marginalized groups.
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Actress Shailene Woodley, heroine of the Divergent movie series, was among a knot of sweaty runners who returned to the reservation after delivering a petition opposing the pipeline to Washington D.C.
Woodley and the runners ended with a symbolic lap from the Cannonball River to a site on Highway 1806, where about 225 tribal members and supporters prayed and sang to try to stop the pipeline from entering land bordering the reservation, heading toward the river.